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Partnership with NHS Blood and Transplant targets Gen Z-aged ‘donors of the future.’
October 10, 2023
By: Lianna Albrizio
Associate Editor
There’s an urgent need for blood, and it’s not just Halloween in the air. Lottie London is introducing its “Beauty for Blood” campaign this October in partnership with NHS Blood and Transplant to encourage and educate the community to donate blood and raise awareness of the vitality of blood donations. A particular need exists for the blood type needed by patients with Sickle Cell Disorder, with demand rising by 50% since 2016. For the NHS to meet demand, they need to recrui...
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